Most Popular White Papers

These are the most popular recently requested white papers in the White Papers section of the DMA Web site.

1. Creating Great Subscriber Experiences: Are Marketers Relationship Worthy? - December 2008 -- By Return PathReturn Path

2. Emerging '09 DM Trends - November 2008 -- By Daniel StepanicC.Trac

3. 8 Tips for Selling a Direct Marketing Campaign - June 2008 -- By Ryan LouL2

4. Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008 -- By Direct Marketing Association UKDMA UK

5. Online Marketing Making the Invisible Visible - November 2008 -- By ReachForcereachforce

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